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A. Mullen
ART DIRECTION
BLACK MIRROR
The near-future dystopian nature of Black Mirror pushes viewers to question the boundary between fiction and reality. Ad campaigns promoting the show should have a similar reality challenging quality.
THE IDEA
Art installation with interactive ball sculpture and video background.

Viewer's color choice affects the video landscape behind installation.



Social media sharing generates discussions about the influence of color choices and what future society wants.

Leaked footage exposes advertising agency's use of color psychology to determine audience desires for Black Mirror.

Science is debunked causing agency disarray and uncertain direction for show.
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