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BLACK MIRROR

The near-future dystopian nature of Black Mirror pushes viewers to question the boundary between fiction and reality. Ad campaigns promoting the show should have a similar reality challenging quality.

THE IDEA

 Art installation with interactive ball sculpture and video background.

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Viewer's color choice affects the video landscape behind installation.

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Social media sharing generates discussions about the influence of color choices and what future society wants.

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Leaked footage exposes advertising agency's use of color psychology to determine audience desires for Black Mirror.

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Science is debunked causing agency disarray and uncertain direction for show.

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