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The near-future dystopian nature of the show pushes viewers to question the boundary between fiction and reality. A campaign promoting it should have a similar reality challenging quality.

Netflix Black Mirror

Insight

After the pandemic, even the series creators were uncertain how much appetite audiences would have for the show.

The Idea

An interactive art installation in a high traffic area where viewers choose the color of ball that moves through the sculpture. Billed as a social experiment trying to gauge audience demands for various storylines, but without any explanations.

A social media campaign that generates discussions about how it works and guesses about what future society wants.

Leaked fake footage of an argument in an advertising agency's board room reveals that the science of color psychology has been debunked, the agency's campaign is in disarray, and the direction of the next season is uncertain.

how it works

As the ball moves through the piece, the static image of the wall behind it flickers to life. A different background appears depending on what color is chosen.

Utopian

Nature

Dystopian

The ball finishes its journey through the sculpture and disappears into the wall behind it. The show seemingly over, viewers continue on their commute.
But display screens along the viewer's route show the ball's virtual journey as it continues.

At a natural resting point in the commuters travel, like a red light, the last video of the ball's journey plays. The ball comes flying at the screen, seeming to break it from inside.

Social Media

Fake Press

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