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From the Algorithm
The Challenge: Introduce French based EDM streaming music platform to a US market.
The Insight: Current streaming platforms are repetitive loops, and discovering new music is difficult. DJ created playlists make FG unique.
The Strategy: Establish FG as the hero of individuality.
Out of Home
In the top cities for EDM posters, near current venues, posters will promote a free event and generate curiosity.
The same aesthetic of posters and billboards transfers to social.
Experiential How It Works
As people share their images of the events and the billboards they communicate the message to a receptive community.
Created with Strategists Christian Guzman and Dwitiya Sapre
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