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A. Mullen
ART DIRECTION
TED LASSO
Simone Gold, Todd Francis, Alice Mullen
The appeal of Ted Lasso is the community that the main character builds. Echoing that quality, this campaign works to build a community of the show's fans.
Ted Lasso's character bakes biscuits that everyone raves about. A baking contest invites fans to share their best guess at the recipe helps to generate interest in the next season.
Map of customer journey
Flour bag ad
Banner ad
You Tube
Website homepage mockup
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