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TED LASSO

Simone Gold, Todd Francis, Alice Mullen

The appeal of Ted Lasso is the community that the main character builds. Echoing that quality, this campaign works to build a community of the show's fans.

Ted Lasso's character bakes biscuits that everyone raves about. A baking contest invites fans to share their best guess at the recipe helps to generate interest in the next season.

Map of customer journey

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Flour bag ad

Banner ad

Instagram

You Tube

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Website homepage mockup

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