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Ted Lasso

Created with Simone Gold and Todd Francis

The appeal of Ted Lasso is the community that the main character builds. Echoing that quality, this campaign works to build a community of the show's fans.

The Insight

Ted Lasso's character bakes biscuits that everyone raves about.

The Idea

A baking contest invites fans to share their best guess at the recipe and helps to generate interest in the next season.

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Social Media can share videos of the case trying different recipes.

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This campaign can be expanded to coordinate with youth soccer team fundraising.

Website

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