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Simone Gold, Todd Francis, Alice Mullen
The appeal of Ted Lasso is the community that the main character builds. Echoing that quality, this campaign works to build a community of the show's fans.
Ted Lasso's character bakes biscuits that everyone raves about. A baking contest invites fans to share their best guess at the recipe helps to generate interest in the next season.
Map of customer journey
Flour bag ad
Website homepage mockup
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