Created with Simone Gold and Todd Francis
The appeal of Ted Lasso is the community that the main character builds. Echoing that quality, this campaign works to build a community of the show's fans.
Ted Lasso's character bakes biscuits that everyone raves about.
A baking contest invites fans to share their best guess at the recipe and helps to generate interest in the next season.
Social Media can share videos of the case trying different recipes.
This campaign can be expanded to coordinate with youth soccer team fundraising.