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Art Direction
That's the spirit
Spirit Airlines
Famous for being the low cost option in US air travel, this campaign places Spirit Airlines as the best choice for adventure.
Out of Home
A contrast to the polished images of dream locations with bold messaging.
Social Media
The same aesthetic of posters and billboards transfers to social.
Experiential
AI Excuse Generator By downloading the Spirit App your phone will have a screen full of pre-written excuses, freeing up your schedule for adventure.
Digital
Encouraging people to be less deliberate with their choice of destination we created the Flight Randomizer. A way to randomly pick the next available flight, stop planning and get going.
Spirit Branded Vending Machine
Left so quick you forgot your toothbrush, toothpaste or phone charger, maybe underwear? Scan your ticket and the further you are from home the less expensive your items will be!
Extras
Even a spontaneous trip needs a list of essentials. So we've included one on every ticket, but we've kept it to the minimum. Destinations requirements? Your ID, the clothes on your back, and this ticket.
CW Jessica Bickmann
ADs Alice Mullen and Ryan Hufnagel
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